This is a class assignment and not an actual post by the spokesperson or organization
The WWE fan experience undergoes a revolutionary step in widen their reach to new target audiences.
Dear WWE Universe,
I am Stephanie McMahon, the Spokesperson for the WWE, and thrilled to reach out to you today with an electrifying announcement. Our campaign will redefine and be groundbreaking to the wrestling industry. Whether you’re a devoted fan, a potential new, or a mainstream viewer seeking a family-friendly form of entertainment, we are creating something extraordinary for you. The mission is to break away from the traditional norms of professional wrestling and develop a brand-new identity for WWE that will captivate audiences of various backgrounds. Our brand-new campaign, ‘The WWE Experience,’ will begin this revolution as we reshape your perception of professional wrestling.
To our devoted fans of the WWE Universe, we hear your passion, unwavering support, and love for the sport each week. From the time the fireworks hit the stage and the roar of the WWE Universe coming alive when your favorite WWE Superstar wins the match. Together, we have the power to break away from the traditional norms of professional wrestling, even the WWE, and embark on a groundbreaking journey that will revolutionize the perception of this incredible sport. Our campaign promises to deliver excitement and unforgettable moments that will reignite the passion that will bring you and future generations back wanting more.
Growing up in a family that has dedicated their lives to professional wrestling, my passion for this runs deep. Witnessing the magic the WWE can create with families and every age brings joy to my heart. When we started Connor’s Cure in honor of WWE fan Connor “The Crusher” Michalek, it made it worthwhile knowing that WWE isn’t just about the sport of wrestling but bringing families together to drive personal connection to larger-than-life characters, the storyline, relationship that are created through the wonders of exciting moments that are felt in life.
Now armed with the shared passion of millions of fans and the ambition to break away from traditional norms, we embark on an extraordinary campaign to redefine what it means to be a fan of professional wrestling. This new experience will allow fans to experience their favorite WWE Superstar and bring them closer to the action in various ways via AR/VR technology. From my passion for working behind the scenes to help deliver my joy for wrestling to the fans experiencing your love for sports entertainment, I hope the new experience will further expound upon our passion for professional wrestling.
For instance, embracing Virtual Reality by transporting fans virtual to the live events aims to create a never-before-seen interactive fan experience. Fans can purchase a virtual ticket and witness the electrifying energy of the WWE Superstars and live audience. However, we won’t stop there! Our ‘Performance Center Live’ experience will deliver never-before-seen access to the WWE Universe. In this experience, the WWE Performance Center in Orlando, Florida, will provide fans with an exclusive behind-the-scenes look at the training sessions of our Superstars as they hone their skills and share training tips. It’s a unique opportunity to witness the future of WWE up close and personal.
In addition to VR, we will develop various ways to utilize augmented reality (AR) to bring a more immersive interactive fan experience. Via the use of a new WWE mobile app, our exclusive AR features will unlock a world of possibilities. When fans attend a WWE live event, they can scan WWE merchandise, event tickets, or marked locations to access exclusive content and collectibles from our Fan Collection. Immerse yourself in the world of WWE like never before. Lastly, ‘Coming to the Ring’ is a feature that will allow fans of the WWE Universe to virtually join their favorite WWE Superstar in their entrance to the ring. Augmented reality elements will be available to enhance the atmosphere, overlaying special effects, graphics, and other features on the live video feed of a WWE live event.
We’ve only begun to breach the revolutionary campaign, and we invite you to participate in this transformative journey for the WWE. Together, let’s redefine what it means to be a part of the WWE Universe and the sport of professional wrestling. Our VR and AR experience will aim to create a deeper connection for the WWE Superstars and the WWE Universe and provide a lasting interactive fan experience that transcends the boundaries of the WWE’s long, endless history.
To our mainstream fans, potential partners, and sponsors, we invite you to embrace this new era of WWE. By discovering new possibilities with the business and creating memorable moments for fans worldwide, you’ll understand why the WWE is the global leader in sports and entertainment.
Welcome to the revolution. Welcome to the new era of professional wrestling.
For further information on how what the WWE does please visit, https://corporate.wwe.com/what-we-do/business-overview and to learn more about the AR/VR experience visit the official website, thewweexperience.com.
DeShawn Ellis 