Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing.
MARKETING OF SPORTS
Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation of high-performance racing just like the Red Bull energy drink advertises their drink provides that same high energy. This approach essentially turns the race car into a moving billboard, as it includes branding and collaborating with their partners, such as Pirelli and Casio. By appealing to people’s sense of adventure and excitement you can generate interest in the sport.
MARKETING THROUGH SPORTS
On the other hand, Alfa Romeo Racing shows how effective sports marketing can be. Their Formula 1 vehicle serves as a luxury that with the brands that you can have with their high-performance cars. Being known worldwide Alfa Romeo focuses on their engineering along with their branding. Comprehensive branding for the car, which includes partnerships with Singha and Aximtrade, ensures high visibility at significant events. Alfa Romeo enhances its brand image and provides a better explanation for the high cost of their consumer cars by attracting affluent clients who value performance and luxury.
DeShawn Ellis 