To master the skills necessary for a promising career in public relations I must hone my abilities to not only excel in my coursework but my future endeavors. As I look ahead to internships and entry-level positions I am dedicated to leveraging my enhanced portfolio, building my personal brand, and keeping up with the latest trends to make a meaningful impact in the dynamic field of sports.
The past couple of months have been an engaging, comprehensive, and transformative experience in content creation for my career. Through various projects that required me to enhance my technical and strategic skills, I’ve used them to excel in this course, but it is vital to my current career path of becoming a public relations specialist within the sports industry. This month has helped me learn to produce engaging video content through scripting, storyboarding, and video editing, along with developing my skills with the DSLR camera given to me by the university. In recent weeks, I’ve been able to use strategic content planning taught to me to maximize business objectives, understand my personal brand, and improve my engagement with a specific target audience.
This week’s assignment is instrumental in preparing me for my career in sports marketing specifically for my professional portfolio, blog and set of skills that will be invaluable in job applications and interviews. The project also provided a well-rounded understanding of the entire content creation process and how it plays a crucial role in the development of my career. Specifically, the social media content was created to gather data on engagement and reach via Instagram. It allowed me to understand the importance of quality and how tailoring it to a specific niche within the sports industry can help foster connections for future social media posts.
In the coming months, I plan to apply this knowledge by seeking internships and entry-level positions. The sports industry is a competitive field when it comes to furthering my career, so I’ll have to continue setting myself apart from everyone else who is following the same path as me. To do that, I must leverage my enhanced portfolio and newly acquired skills to find a mentor who can invest in my interests and help me move further in the industry. I will also continue to build my personal brand as a sports marketing student, utilizing the storytelling techniques and social media strategies I learned to engage my audience and showcase my expertise. I’ve already started to do some freelance projects for several local businesses as well as develop connections with those who share a common interest in sports. Additionally, to recognize the ever-changing landscape of the sports industry, I will stay up to date with the latest trends and technology that continue to change the industry. Attending conferences and staying active in relevant online communities can further add to the foundations built for my career.
This course has been a pivotal experience in my academic and professional journey. Applying my essential skills and insights will allow me to be successful in the sports and marketing industries. The previously mentioned skills of creative storytelling and strategic planning have given me the confidence to make a meaningful impact in the industry. As I move forward, I am excited to apply this knowledge, continue to learn which could result in me coming back to Full Sail University to get my master’s degree, and continue to contribute to the dynamic world of sports marketing.
DeShawn Ellis 