Event management can help to build brand image and awareness, engage stakeholders, and offer a platform for effective PR communication. INTRODUCTION As a sports marketing student, I found this journey through the Portfolio V courses to be enlightening. The courses specifically in Sports Events and Entertainment and Business Project Management transformed my understanding. The most significant […]
For the past several months I’ve come to appreciate how significant the choice of a typeface and specific color palette plays a role in my branding. As an aspiring Public Relations Specialist in the sports industry, choosing the right visual elements can create a strong foundation for my personal brand while building a strong, recognizable […]
WWE’s new deal with Netflix presents some potential successes and challenges for their business venture in 2025. Earlier this year, WWE announced a significant shift in their way to deliver the company’s flagship show, WWE RAW, to its audience with the announcement of a deal with Netflix. This signified a long-term partnership with the innovative […]
Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing. MARKETING OF SPORTS Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation […]
The PlayStation 5 (PS5) is a video game console developed by Sony Interactive Entertainment. It’s primarily used for gaming, but it also offers various social and streaming features. In the presentation below, I look at how the PlayStation 5 functions as a multifunctional entertainment device, offering a variety of gaming, social, and streaming features while […]
DeShawn Ellis