There are certain aspects to selling something to specific demographics. It’s about connecting with your audience, understanding their needs, and guiding them toward a solution that enhances their experience. In this episode of Sports Marketing Spotlight, the goal is to engage a prospective season ticket holder by utilizing every stage of the sales process: the […]
For the past several months I’ve come to appreciate how significant the choice of a typeface and specific color palette plays a role in my branding. As an aspiring Public Relations Specialist in the sports industry, choosing the right visual elements can create a strong foundation for my personal brand while building a strong, recognizable […]
WWE’s new deal with Netflix presents some potential successes and challenges for their business venture in 2025. Earlier this year, WWE announced a significant shift in their way to deliver the company’s flagship show, WWE RAW, to its audience with the announcement of a deal with Netflix. This signified a long-term partnership with the innovative […]
Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing. MARKETING OF SPORTS Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation […]
The PlayStation 5 (PS5) is a video game console developed by Sony Interactive Entertainment. It’s primarily used for gaming, but it also offers various social and streaming features. In the presentation below, I look at how the PlayStation 5 functions as a multifunctional entertainment device, offering a variety of gaming, social, and streaming features while […]
WrestleMania Is Sponsorship Heaven There is no dispute that WWE WrestleMania is the most significant and impressive event in the world of sports entertainment. Everyone, including fans, celebrities, and athletes, aspires to have their moment at the prestigious event. The event included a significant narrative involving Cody Rhodes and Seth Rollins facing off against The […]
DeShawn Ellis