In the first episode of Sports Marketing Spotlight, we dive into the dynamic collaboration between WWE and C4 Energy. We discuss the potential benefits and challenges that come with the partnership. From enhancing brand visibility to how aligned they are with their engaged demographics, this partnership promises significant opportunities. However, there come some challenges that […]
Mobility technology integration has significantly changed the landscape of sports leagues, offering fans an enhanced experience along with engaging options. In the digital age, smartphones and mobile applications are widely available. They allow fans to check live scores and stream games. Fans can also join in interactive experiences from any location. Leagues like the NBA […]
Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing. MARKETING OF SPORTS Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation […]
The PlayStation 5 (PS5) is a video game console developed by Sony Interactive Entertainment. It’s primarily used for gaming, but it also offers various social and streaming features. In the presentation below, I look at how the PlayStation 5 functions as a multifunctional entertainment device, offering a variety of gaming, social, and streaming features while […]
DeShawn Ellis