There are certain aspects to selling something to specific demographics. It’s about connecting with your audience, understanding their needs, and guiding them toward a solution that enhances their experience. In this episode of Sports Marketing Spotlight, the goal is to engage a prospective season ticket holder by utilizing every stage of the sales process: the […]
In the first episode of Sports Marketing Spotlight, we dive into the dynamic collaboration between WWE and C4 Energy. We discuss the potential benefits and challenges that come with the partnership. From enhancing brand visibility to how aligned they are with their engaged demographics, this partnership promises significant opportunities. However, there come some challenges that […]
The age of immersive technology has reach a new threshold in the way people want to enjoy entertainment. In the sports industry, most leagues are embracing mobility technology. They are doing this to enhance the fan experience. Golden State Warriors & Technology Since the rapid increase of digital and social media, sports organization have quickly […]
Event management can help to build brand image and awareness, engage stakeholders, and offer a platform for effective PR communication. INTRODUCTION As a sports marketing student, I found this journey through the Portfolio V courses to be enlightening. The courses specifically in Sports Events and Entertainment and Business Project Management transformed my understanding. The most significant […]
To master the skills necessary for a promising career in public relations I must hone my abilities to not only excel in my coursework but my future endeavors. As I look ahead to internships and entry-level positions I am dedicated to leveraging my enhanced portfolio, building my personal brand, and keeping up with the latest […]
For the past several months I’ve come to appreciate how significant the choice of a typeface and specific color palette plays a role in my branding. As an aspiring Public Relations Specialist in the sports industry, choosing the right visual elements can create a strong foundation for my personal brand while building a strong, recognizable […]
WWE’s new deal with Netflix presents some potential successes and challenges for their business venture in 2025. Earlier this year, WWE announced a significant shift in their way to deliver the company’s flagship show, WWE RAW, to its audience with the announcement of a deal with Netflix. This signified a long-term partnership with the innovative […]
Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing. MARKETING OF SPORTS Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation […]
The PlayStation 5 (PS5) is a video game console developed by Sony Interactive Entertainment. It’s primarily used for gaming, but it also offers various social and streaming features. In the presentation below, I look at how the PlayStation 5 functions as a multifunctional entertainment device, offering a variety of gaming, social, and streaming features while […]
WrestleMania Is Sponsorship Heaven There is no dispute that WWE WrestleMania is the most significant and impressive event in the world of sports entertainment. Everyone, including fans, celebrities, and athletes, aspires to have their moment at the prestigious event. The event included a significant narrative involving Cody Rhodes and Seth Rollins facing off against The […]
DeShawn Ellis