There are certain aspects to selling something to specific demographics. It’s about connecting with your audience, understanding their needs, and guiding them toward a solution that enhances their experience. In this episode of Sports Marketing Spotlight, the goal is to engage a prospective season ticket holder by utilizing every stage of the sales process: the […]
Mobility technology integration has significantly changed the landscape of sports leagues, offering fans an enhanced experience along with engaging options. In the digital age, smartphones and mobile applications are widely available. They allow fans to check live scores and stream games. Fans can also join in interactive experiences from any location. Leagues like the NBA […]
Event management can help to build brand image and awareness, engage stakeholders, and offer a platform for effective PR communication. INTRODUCTION As a sports marketing student, I found this journey through the Portfolio V courses to be enlightening. The courses specifically in Sports Events and Entertainment and Business Project Management transformed my understanding. The most significant […]
For the past several months I’ve come to appreciate how significant the choice of a typeface and specific color palette plays a role in my branding. As an aspiring Public Relations Specialist in the sports industry, choosing the right visual elements can create a strong foundation for my personal brand while building a strong, recognizable […]
Formula 1 offers a fascinating sandbox for sports marketing, including both sports marketing and marketing via sports. Let us examine two interesting cases: Alfa Romeo Racing and Red Bull Racing. MARKETING OF SPORTS Red Bull advertising through Formula 1 Motorsports is the epitome of marketing of sports. Their race car essentially symbolizes excitement and innovation […]
WrestleMania Is Sponsorship Heaven There is no dispute that WWE WrestleMania is the most significant and impressive event in the world of sports entertainment. Everyone, including fans, celebrities, and athletes, aspires to have their moment at the prestigious event. The event included a significant narrative involving Cody Rhodes and Seth Rollins facing off against The […]
Following the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) approach to goal setting, I actively focus my aspirations toward the sports sector. The SMART method places a strong emphasis on creating goals that are Time-bound, with defined deadlines for completion; Relevant, in line with my long-term goals; Achievable, with realistic targets within reach; Measurable, permitting quantifiable […]
This is a class assignment and not an actual post by the spokesperson or organization The WWE fan experience undergoes a revolutionary step in widen their reach to new target audiences. Dear WWE Universe, I am Stephanie McMahon, the Spokesperson for the WWE, and thrilled to reach out to you today with an electrifying announcement. […]
Writing to me is everything. Through various short stories I’ve written, there’s a sense of creative expression that I can convey to others. Even today, I use storytelling elements to further my career in becoming a Public Relations Specialist, whether in sports or a different industry. A few assignments required me to do a little […]
As a sports marketing student passionate about storytelling, I understand the immense impact effective communication can have in the sports industry. From athletes to sports teams and brands, the ability to craft compelling narratives is crucial in connecting with audiences and shaping public opinion. In this blog post, I will explore the significance of storytelling in […]
DeShawn Ellis